Insight

GEO playbook: how to rank in AI answers

GEO (Generative Engine Optimization) is about being cited by AI systems. The fastest wins come from clarity, structure, and proof.

1) Entity clarity

Keep company name, services, and positioning consistent across pages and profiles.

2) Answer-first content

Use direct question headings, concise answers, and specific examples with numbers.

3) Citation readiness

Add author/service metadata, canonical URLs, internal links, and structured data.

Quick FAQ

Is GEO different from SEO?

Yes. SEO helps ranking in search results; GEO helps retrieval and citation inside AI-generated answers.

What should we implement first?

FAQ blocks, schema, stronger internal linking, and pages that answer high-intent buyer questions directly.

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